Michael Rufman

December, 26, 1958 - Berlin
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Naming is identical to creation

From the point of view of the magical worldview, naming is identical to creation, since its essence comes down to the actualization of the corresponding Logos

This is not just a name, it is a designation for a set of properties, which is understood as an object. When consciousness identifies certain aggregates from the entire field of potentially possible interactions and qualities, that is, names them, it establishes the internal logic of this system or process, which means it identifies a certain logos, a system-forming rule, which, in turn, directs these manifestations

The ability of consciousness to correctly “name” is directly proportional to its “creative capabilities”, and “knowledge of names”, identical to “knowledge of logoi”, is in fact a measure of magical Authority, which implies the ability to “see logic”, that is, to name, and therefore - highlight for your consciousness as actually existing - internally stable systems

The transition of the magician’s consciousness from the “subordinate” state, in which it is only a “toy” of forces, to the creative state, implies an understanding of logoi, or more precisely, mastery of logoi, and therefore the acquisition of greater freedom. The magician sees that “everything is possible,” but “not everything is useful,” that is, not every objectified system can turn out to be
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