there is no purer form of advertising
than writing a poem
that's what the monk told me
if I were a conceptual artist
I would make high-budget trailers
of john updike novels but no actual movie
the scene where angstrom drives towards
the end of his life down a street in the suburbs
lined with a type of tree he's never bothered
to identify and laden with white blossoms
reflecting slickly in the windscreen
I would fade in the music
as the old song was fading out
keeping the backing vocals at the same distance
kind of balancing the silence
the word RABBIT appears in 10 foot trebuchet